Ease Live Brings Monetization to AI-Powered UX Enhancements
Ease Live CEO Kjetil Horneland explains how the firm’s ability to tap data to bring personalized interactive features into live sports streams drives fan engagement with top tier league productions worldwide. This, in turn, is opening new opportunities as introduced at NAB for customers to use Ease Live’s tools to seamlessly integrate contextually targeted ads with those feature enhancements as monetizing supplements to core advertising.