McLennan-Dawson provides a comprehensive set of services designed to accelerate vendors’ business growth through impactful in-person sales meetings with key decision makers. Toward that end, along with bringing clients together with those decision makers, M/D helps them to develop the full understanding of competitive solutions and market needs that’s essential to articulating their points of differentiating advantage. Services also include writing support for creating white papers, slide presentation and other content that go to the heart of the pain points potential customers are confronting.

Fred Dawson applies a deep understanding of myriad technologies and markets in his work with vendors across the M&E ecosystem.

This includes:

• Writing support for blogs, white papers, articles and case studies
• Consulting support for strategic positioning, marketing strategies and product planning