Ultramedia Pipeline Front Page

ULTRAMEDIA PIPELINE

WELCOME

Welcome to our third edition. We are currently on our way to NAB and will be reporting live from there.

Our lineup of articles, videos, stats and references to third-party insights is representative of the breadth as well as the depth of what we’ll be covering as this new era unfolds. Beyond developments pertaining directly to RTIS, we’re looking at the cutting edges across a wide range of activities involving use of video streaming on the understanding that, whether or not RTIS is immediately involved, what’s happening at the cutting edges has a bearing on how RTIS will be put to use wherever and whenever it comes into play.

Currently you’ll find news and insights involving new directions in media production, AI usage, live sports UX, advertising, content protection, encoding and packaging, quality control, 5G, surveillance, and much else.

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Thank you for your support.

Jay Tanner / Publisher

FEATURED VIDEOS

How to Assign Rights Protection to Any Video Entering a Service Flow

Intertrust VP of product marketing Ali Hodjat describes MarketMaker, a groundbreaking addition to the company’s portfolio of content protection solutions that brings Web3-standard blockchain mechanisms to bear in driving user engagement with video services. .

VIDEO2

Real-Time WebRTC Streaming Gains Traction as New Protocol Takes Shape

Josh Arensberg, CTO for media & entertainment at Verizon Business, discusses the company’s progress toward enabling new levels of in-venue experience at sports events along with advances in live production that drastically reduce the costs of on-site personnel and equipment.

LEAD ARTICLE

Real-Time Streaming Revolutionizes Use of Surveillance in Emergencies

A game-changing transformation in how governments use video surveillance is getting underway as emergency responders discover they can combine AI-fueled analytics with real-time streaming to stay current with events extending to the farthest reaches of their jurisdictions. Aided by increased 5G mobile coverage through private and public networks along with other advances pushing visibility into remote areas, surveillance becomes far more useful when responders can put advanced analytics tools to work processing frame-synchronized mixes of multi-camera views delivered to their screens within a few hundred milliseconds of capture from anywhere in the field.

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Real-Time Connectivity Unleashes Sports Shift to Remote Production

The advent of commercially viable real-time streaming has unleashed a torrent of activity among sports, news and other live programming producers who want to exploit the cost-cutting and other benefits that come with remote production.

Gains in Viewer Engagement Spark Surge in Next-Gen Feature Enhancement Initiatives

What began not so long ago as scattered experiments in next-gen enhancements to sports and other live content viewing experiences is exploding into a global trend driven by applications that can instantaneously leverage massive volumes of digitized assets to fuel user engagement.

Kjetil Horneland, CEO, Ease Live

Case Builds for Pairing Micro-Betting with Real-Time Streaming

The exploding popularity of micro-betting and other approaches to last-second in-game sports gambling is pushing bookmakers and streaming services toward integrating in-game betting options with the streamed viewing experience. The only way to do that is to deliver what’s seen on screen as close to real-time synchronicity with what’s happening on field as possible. which can’t be done relying on the one-way, high-latency streaming mode dominating the current OTT market.

Guidelines to Opening the Floodgates to UltraMedia

The emergence of real-time interactive video streaming infrastructure as an essential alternative to the prevailing one-way streaming grid is set to usher in a new generation of ultramedia apps and services across the consumer and commercial markets.

Streaming Services

FEATURED 3'RD PARTY INTELLIGENCE

Latency Is Far More than Just an Inconvenience

The True Cost of Video Latency

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The cost of video latency is rapidly growing. Revenue lost to slow streaming on CDNs will soar into the 10s of Billions without widescale access to Real-Time Interactive Streaming (RTIS).

Beyond the Silos

The New Paradigm in Video Channel Scheduling

Beyond the Silos: Automating Content Scheduling Across All Linear Scenarios This white paper on the Content Scheduling Challenge explores essential strategies for broadcasters seeking to optimize content scheduling across platforms with greater speed and agility.

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Why read this white paper?

Boost programming speed and agility: Understand how AI-driven automation enhances scheduling across all linear streaming channels, not just FAST.
Overcome service silos: Discover how fully automated workflows unify live and stored content for AVOD, subscription, and pop-up channels.
Ensure compliance & flexibility: Learn how automation vets content for regulatory needs, manages ad breaks, and adapts to business changes seamlessly.
Tailor content with metadata-driven precision: See how metadata-aware searches streamline asset selection and personalization.
Adapt to real-time programming changes: Find out how to handle live events, variable programming lengths, and interruptions.

Fighting Piracy against Live-Streamed Content

Mitigating Live Sports Streaming Piracy

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Live sports streaming is surging to a new and dominant role in sportscasting with major implications for how license holders go about monetizing and protecting their assets. In a nutshell, as ever more sports producers move to live streaming, the potential losses to thriving, ultra-sophisticated online piracy is growing exponentially.

In this paper, we explore the risk implications, the piracy techniques, and consumer appetite for stolen content underlying pirates’ success. We conclude by describing the steps that can be taken to maximize the effectiveness of anti-piracy measures.

While the types of solutions are well known, the nuances that distinguish more successful approaches are less well understood. With so much at stake, it’s time to take far-reaching actions enabled by the best anti-piracy tools available to ensure maximum returns on producers’ efforts to deliver what consumers want.

Reimagining Conventional Streaming

GPAC UltraMedia Technology Breaks Barriers to Next-Gen Video Streaming

On the 21st anniversary of this groundbreaking open-source project, GPAC - renowned for its powerful capabilities in multimedia packaging, streaming and processing - is finally stepping into the spotlight. This white paper offers an in-depth analysis of the current challenges in the streaming industry and how Motion Spell's GPAC UltraMedia is uniquely positioned to address them.

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What You'll Learn:

Cost Savings and Operational Efficiency:
Learn how GPAC UltraMedia enables streaming services to significantly reduce operational expenses. From lowering storage and distribution costs to optimizing live and on-demand streaming processes, this white paper provides real-world examples of industry giants like Netflix and Instagram who have harnessed GPAC to streamline their operations and boost efficiency.

Future-Proof Technology:
As the streaming landscape evolves, so too do the demands on service providers. GPAC UltraMedia offers a future-proof solution that supports ultra low latency, dynamic ad insertion, personalized user experiences, and much more. This white paper explores how GPAC can help you stay ahead of the curve, ensuring your streaming services remain competitive in the years to come.
Seamless Integration with Expert Support:
Motion Spell's professional services are designed to help companies of all sizes integrate GPAC UltraMedia into their existing workflows. Whether you're a startup looking to scale or an established provider seeking optimization, our team of experts is here to guide you every step of the way. This white paper details the benefits of working with Motion Spell to fully realize the potential of GPAC.

Discover how to drive down costs, optimize efficiency, and future-proof your streaming services with Motion Spell's first-ever white paper, authored by industry veteran Fred Dawson.