MARKETPLACE


Startup Pixop Leverages AI to Support Instant Upscaling from HD SDI to UHD HDI



In this demo, Pixop CTO and co-founder Jon Frydensbjerg shows how his company’s AI-enabled software platform enables nearly instant, distortion-free up conversion of HD content to 4K HDI, making it suitable for live broadcast and streaming instances as well as fast conversion of video programming stored in large archives.


FEATURED VIDEOS


Red5 & Partners Demo Multiple Uses of its TrueTime Studio Toolset in Live Productions



Red5 teamed with AWS, Zixi, Nomad Media and other partners at NAB 2025 to demonstrate the many ways live productions can be managed in sync across workflows connecting remote locations in real time. As explained by Red5 CEO Chris Allen, the company’s platform leverages its TrueTime Studio toolset to enable instantaneous full-screen access to any video output aggregated for multiviewing on computer screens attached to the workflow.


FEATURED VIDEOS


AI Knowhow in M&E Born of Long Experience



Veritone at the recent NAB Show in Las Vegas continued its tradition of providing AI solutions that support discovery and transformation of stored assets into searchable data for use in any industry, including M&E. As explained by chief revenue officer Sean King, Veritone’s latest endeavors include helping broadcasters utilize Veritone Discovery tools to quickly turn scattered, unstructured assets like archives, broadcasts, and live streams into searchable, discoverable insights that can be shared, repurposed and monetized.




New developments combining advances in CDN technology with cloud computing at network edges are creating vastly improved streaming environments for OTT services.

Both Akamai and the less-known CDN technology supplier Varnish Software nearly simultaneously announced radical departures from previous business models ahead of the April NAB Show. These moves, which capitalize on major advances in computer chip processing, follow ongoing successes registered by Qwilt’s next-gen Open Edge CDN platform. While the three companies’ approaches differ significantly, they all have in common the goal of putting edge-based cloud computing to work to accommodate improvements not only in distributed CDN caching but also myriad other processing functionalities video service providers are looking for to drive user engagement at lower costs.








FEATURED 3'RD PARTY INTELLIGENCE


The New Perspective on Advertising


Keys to Efficient Ad Management in the New Television Marketplace




As new trends in television advertising pose unprecedented challenges for operations teams responsible for successful ad management across the production, postproduction, and distribution ecosystem, there’s never been a greater need for care in choosing the technical solutions that are essential to keeping pace. Distribution outlets and device formats are proliferating. Cross-platform campaigns are becoming the new norm. And addressable advertising is gaining traction in legacy linear as well as VOD and OTT service monetization.

Topics discussed include:
  • Trends Driving Transformation of Television Ad Management  /li>
  • The New Technical Challenges in TV Ad Management 
  • Ad Management & QC Requirements for the New TV Marketplace Solutions for Ad Management in the Multiscreen TV Era




Reimagining Conventional Streaming


GPAC UltraMedia Technology Breaks Barriers to Next-Gen Video Streaming


On the 21st anniversary of this groundbreaking open-source project, GPAC - renowned for its powerful capabilities in multimedia packaging, streaming and processing - is finally stepping into the spotlight. This white paper offers an in-depth analysis of the current challenges in the streaming industry and how Motion Spell's GPAC UltraMedia is uniquely positioned to address them.


What You'll Learn:

  • Cost Savings and Operational Efficiency:
    Learn how GPAC UltraMedia enables streaming services to significantly reduce operational expenses. From lowering storage and distribution costs to optimizing live and on-demand streaming processes, this white paper provides real-world examples of industry giants like Netflix and Instagram who have harnessed GPAC to streamline their operations and boost efficiency.

  • Future-Proof Technology:
    As the streaming landscape evolves, so too do the demands on service providers. GPAC UltraMedia offers a future-proof solution that supports ultra low latency, dynamic ad insertion, personalized user experiences, and much more. This white paper explores how GPAC can help you stay ahead of the curve, ensuring your streaming services remain competitive in the years to come.
  • Seamless Integration with Expert Support:
    Motion Spell's professional services are designed to help companies of all sizes integrate GPAC UltraMedia into their existing workflows. Whether you're a startup looking to scale or an established provider seeking optimization, our team of experts is here to guide you every step of the way. This white paper details the benefits of working with Motion Spell to fully realize the potential of GPAC.
Discover how to drive down costs, optimize efficiency, and future-proof your streaming services with Motion Spell's first-ever white paper, authored by industry veteran Fred Dawson.